Wednesday, September 22, 2010

The Sustainable Fashion Show at London Fashion Week


Photo Christopher James
Used with permission
Last Friday I had the pleasure of attending a fashion show with a difference. Everything, from the work of the designers, right down to the show itself, was done with a serious amount of consideration for the environment. The show was held in partnership with START, an initiative by The Prince of Wales’ Charities Foundation to promote and celebrate sustainable living, at St James‘ Palace and Clarence House in London. 

After a champagne reception held by the British Fashion Council, we made our way into Friary Court, part of St James’ Palace, for the show. As a guest of Ecover, one of The Sustainable Fashion Show’s sponsors, I had a VIP seat for one of the most interesting catwalks of the season. Other guests in attendance included organic fashion icon Jo Wood, mayor of London Boris Johnson and fashion guru and presenter Brix Start-Smith.




Photo Christopher James
Used with permission

Designs from some of the biggest names in fashion were showcased and featured designers including Dame Vivienne Westwood, Stella McCartney, From Somewhere, People Tree, Junky Styling, Henrietta Ludgate and Christopher Raeburn.

The blue dress worn by the model below left was one of my favourite designs of the day - and check out the gorgeous boots worn by the model on the right. They are so on my shopping list for the autumn season!


Also featured were supermodel Erin O’Connor’s collection of ethical and organic t-shirts and bags ‘She Died of Beauty’. Co-designed with stylist Kate Halfpenny, the range is in classic black and white and features slogans like ‘She Died of Perfection’ and ‘She Died of Love’. Made of organic, ethically sourced cotton, it is manufactured solely using sustainable energy generated by wind and solar power. Classically elegant, with lots of personality, I am sure the collection will prove very popular this season.


I had a fabulous time at The Sustainable Fashion Show and send huge thanks to Ecover - the ecological cleaning company - for a lovely afternoon. In the words of Emma Bennetts from Ecover, “The show was such a fantastic celebration of sustainable fashion and illustrated how we can all make choices to live a more sustainable and eco-friendly life, even down to the clothes we choose to wear.”  I honesty couldn’t say it any better myself!

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