Wednesday, February 23, 2011

Ada Zanditon and Ecover at London Fashion Week 2011




My favourite laundry brand, Ecover, loves fashion and as part of the ongoing partnership with cutting edge, eco-fashion designer Ada Zanditon, the fashion loving laundry brand supported Ada’s presentation at London Fashion Week when it opened on Friday 18th February.


Ada presented her AW11 collection ‘The Cryoflux’ at On|Off with a film inspired by the collection, directed by Andrew and William Ho. ‘The Cryoflux’ presents Ada’s most beautiful and wearable collection to date. You can view this amazing film by clicking here.

Ada’s collection features a range of dresses, from tailored influences to fluid looser asymmetric shift dresses. True to form, Ada has included a selection of sensational showpiece dresses, inspired by the captivating natural formations of the Antarctic broken, frozen waterfalls. Her pieces are striking, and I found many of them very covetable!

Emma Bennetts, brand manager for Ecover says: “We support Ada Zanditon as we believe it is important to help young designers bring their talent and creativity to the forefront of the industry. Her designs are always innovative, stunning and cutting edge. Ada considers the environmental and ethical impact of fashion, sourcing ways to minimise these effects in her design processes. At Ecover, we also work hard to ensure that our products are ecological with minimum impact on the world around us, so working with someone like Ada is a natural fit with the fashion world.” Ecover’s new laundry range has been developed with the fashion conscience in mind, and has a gentle yet powerful product to care and clean every type of fabric.

I’m looking forward to watching Ada Zanditon as she continues to evolve as a designer. I’m sure her future collections are going to be something to look forward to!



The 21st Century Housewife has not been paid for this post.

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